POWERED BY

THE WILD

Premium cold process soaps and deodorants tailored for men.

Forged with raw ingredients for unstoppable Roar power.

Shop now

Smashed the trails?  conquered the surf?

Hit the shower and wash off the wild.

Moorland Mist Moorland Mist
Quick View
Moorland Mist
£12.00

Born from the wild moors, this bar hits with coriander and cedarwood.

Earthy, bold, and fresh.

Crushed rosemary adds a touch of grit, giving you a clean that’s as rugged as the landscape that inspired it.

Cornish Cove Cornish Cove
Quick View
Cornish Cove
£12.00

Inspired by Cornwall’s wild coastline.

This 100% natural oil bar brings a crisp, ocean-fresh hit with a curated coastal scent.

Ground lemon peel adds a touch of grit to clean off the sand and salt from a weekend surfing.

Timber Trail Timber Trail
Quick View
Timber Trail
£12.00

Scrub down with Timber Trail.

Forged from olive, coconut, and castor oils. Carrying the scent of Ho-Wood and Patchouli.

Crushed Nettle powder provides touch of natural grit. Tough on dirt, kind on skin.

Try one of our signature soaps, crafted for men and inspired by the rugged Cornish landscape.

  • Close-up of green, serrated leaves with veins, overlapping each other in a natural setting.

    Raw Ingredients

    No parabens. No sulphates. No rubbish. Just the good stuff your skin actually wants … Roar honest soap.

  • An abandoned stone building with a tall chimney on a foggy coastal hillside overlooking the ocean.

    Handmade in Cornwall

    Poured, cut and cured in small batches — no factory lines, just craft.

  • A person riding a mountain bike and jumping off a dirt trail in a forest with fall foliage.

    Wild at Heart

    Fresh, bold scents made for men who surf, sweat, climb, and live outdoors.

  • Multiple green soap bars arranged on wooden shelves.

    Built to Last

    Cured for weeks so every bar goes the distance — not a soggy lump that melts away.